2025Design systems merge
Unifying design systems across the Inmar retail-media suite.
Product Design Lead
Design lead for startups building complex B2B products — from zero to launched, end-to-end.
My background is in graphic, marketing and web design. Since 2018 I've focused on product design, mostly for complex B2B.
Fast from scratch, fearless with legacy. I ship B2B platforms for thousands of users and keep the business's interests in front.
A measured skeptic. I use AI for research, code and routine copy, and I've built AI products — but I treat it as a tool, not a substitute for design judgment.
UX Master Certified by the Nielsen Norman Group — specialized in Interaction Design and Design Management.
Essays on design craft, systems and decision-making.
Ecommerce checkout patterns — a practical guide to flows that convert.
Recorded webinars I've hosted for designers.
Hands-on Figma exercises to sharpen your craft.
A GPT that mock-interviews junior UI/UX designers.
2025Unifying design systems across the Inmar retail-media suite.
2025A system-feedback & microcopy framework for the DSP.
2025DSP redesign focused on faster, error-resistant campaign setup.
2025Cross-device offerwall redesign for a smoother rewards flow.
2024A DSP built from scratch — zero to MVP in 2 months.
2024Performance DSP for six ad formats, incl. MRAID video.
2023Retail-media tooling in the Inmar ecosystem.
